Building an Ethical Newsroom – Poynter

As culture changes and ethical values ​​evolve, how are you and your newsroom responding? Do you have practices and policies that respond to the moment?

In this new online course from the Craig Newmark Center for Ethics and Leadership at Poynter, you’ll learn how to strengthen your newsroom’s ethical infrastructure and tackle tough challenges where two or more values ​​collide.

Poynter’s Senior Vice President and Chief Ethics Officer, Kelly McBride, will be your guide. Drawing on her decades of experience as an ethics coach and public writer, she will reveal the methods she uses to assess a newsroom’s ethical strengths and weaknesses. You will explore the dozens of factors – both concrete policies and general qualities – that contribute to a healthy environment for making ethical decisions. With McBride’s stewardship, you will diagnose your own individual capacity and, if possible, the capacity of your press organization.

Each session will include a case study that reviews a newsroom pressure point, including journalists’ personal activism, conflicts created by donors and sponsors, social media debacles, balancing the needs of vulnerable sources and the requirements of staff diversity.

After the three-week, six-session course, you will have modern ethics policy models, communication skills to resolve ethical conflicts as they arise, and leadership strategies to facilitate a culture of ethics in your newsroom.


If you need help, email us at [email protected]

Who should register

This course is designed for those who can set or influence ethics policy within their news organizations.

Leaders and managers responsible for ethics policies and decision-making, standards editors, executives and those dealing with conflicts of interest between business and journalism (especially in non-profit organizations profit) will benefit. Academic educators, journalists interested in ethics or writing about ethics are also welcome.


Tuition for this live online group seminar, which includes nine hours of live instruction, is $450.

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